One of the great perks of a career in marketing is being able to tackle diverse topics I wouldn’t otherwise have been exposed to. I never would have guessed my occupational mileposts would cover such a wide range — putting together content strategies for farmers, editing thought leadership pieces around industrial lubricants, disseminating the latest macroeconomic trends, and also helping busy moms throw 80s-themed birthday parties.
What I’ve learned — the common thread that ties all these diverse topics together — is that everyone needs more or less the same foundation: a directional content strategy; an editorial process with calendars and deadlines and briefs; a genuine acceptance of data; and a way to get it all out there directly into people’s eyeballs.
In addition to a career in writing, publishing and marketing, I have a passion for public speaking — and will be presenting at Content Marketing World 2019. I also did this one thing one time, and it was fun: